The evolution of Apple

The logo of most famous computer of the world had a apple in a tree with the name Apple Computer Co. around, It seems more a food logo than a technology brand.

With the pass of time, la image of this company changes but keep the idea of the Apple but with a bite to simbolize the concept of seduction in the costumer and the marketplace.

The next logo skill the idea of apple but with one color, according with the experts the idea was reflect that the people should pursue them dreams.

Porsche, Mercedes Benz

Porsche
The Porsche logo is the mixing of two shields. From the city of Stuttgart (black horse) and the district of Baden Württemberg (antlers of deer, red and black stripes). Porsche's logo has not been modified since the constitution of the company.



Mercedes Benz
Mercedes was the name of the daughter of one of the main client of Paul Daimler. So they decided to use the name of the daughter on the logo. The bases its star logo in the representation of three elements: earth, sea and air, it was his idea to build a engine that can go all the territories.

Maserati, Lamborghini, Ferrari

Maserati
The brothers Alfieri, Ettore, Ernesto and Bindo Maserati. They engaged in the development of engines, but in 1926 began building cars and reaped a great success. The trident is the weapon of Neptune, and represented all his strength and power. The Maserati chose the trident as a symbol that is the symbol of the central square of his hometown.


Lamborghini

Ferruccio Lamborghini was a wealthy man dedicated to the construction of tractors. A telephone dispute with Enzo Ferrari about the 250 GT. Ferruccio took to start his car company. The logo has its origin in the horoscope of the founder and his penchant for the bulls.

Ferrari

Count Francesco Baracca was a fan and friend of Enzo Ferrari. On the death of the Count. The countess asked Ferrari to wear the emblem of the Baracca: raised a black horse on its hind legs with the mane in the wind.

Welcome

In Logo Festival we will discuss and analize logos. Including logos of famous companies. Also we will show strange and funny logos. We will talk about graphic design, and other tools necessary for the creation of Logos. We hope you have fun and learn a lot. Welcome!!